Event celebrates 100 years of the Brazilian Society of Dermatology and three years of LEO Pharma in Brazil


[17 September, São Paulo, Brazil] - Today the Brazilian Society of Dermatology (BSD) will celebrate their 100th anniversary with the opening of an exhibition at the Brazilian Sculpture Museum showing Brazil’s history and culture from the perspective of skin.
Crown Prince Frederik of Denmark will attend the event, which also marks the three-year anniversary in Brazil of LEO Pharma, a global pharmaceutical company with headquarters in Denmark and a focus on dermatology. BSD hopes that partnering with LEO Pharma to host the event will help increase awareness about skin disease treatment and prevention.
"The Brazilian Society of Dermatologists hopes that the event and exhibition can help combat the stigma that so often comes with skin diseases such as psoriasis. We also hope that it will offer people information on skin diseases, such as actinic keratosis, which affect many Brazilians yet are underdiagnosed," says BSD President Dr. Bogdana Victória Kadunc.
Increasing awareness
Actinic keratosis, also known as solar keratosis, is a skin condition caused by exposure to UV radiation and is a precursor to non-melanoma skin cancer. According to BSD, the prevalence of actinic keratosis in Brazil is between 5% and 10% - amounting to between 10,000,000 and 20,000,000 people. BSD also estimates that around 3 million Brazilians suffer from psoriasis.
"LEO Pharma is honoured to support this important event in partnership with the Brazilian Society of Dermatology. We believe that this exhibition can play a key role in increasing awareness about skin disease amongst Brazilians. This is a crucial step towards empowering patients and helping people achieve healthy skin,” says Gitte P. Aabo, President and CEO of LEO Pharma, who will also attend.
LEO Pharma will present donations to the Union of Brazilian Psoriasis Associations and the Cancer Institute in support of their work.
"Family ties" exhibition
Telling the story of the Brazilian people through skin, five photographers - Ary Diesendruck, Gal Oppido, José Caldas, Márcio Scavone and Patricia Gouvea - show the various "skins" of ethnic families and groups. The exhibition is the result of an expedition by Mato Grosso, Pernambuco, Amapá, Rio Grande do Sul and Santa Catarina. The exhibition contains 100 photos and will travel through Brazil. A book about the expedition will accompany the exhibition. www.mube.art.br
Opening event and press conference
Location: MuBE (The Brazilian Sculpture Musuem)
Address: Rua Alemanha, 221 – Jardim Europa, São Paulo, SP.
Date: 17 September, Monday
Time: 9.00
Daniela Beatriz C. de Abreu, Hill & Knowlton.
Tel: (11) 5503-2864 / (11) 99330-1202

E-mail: daniela.abreu@hkstrategies.com 

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